In this episode of Room 301, host Rob Twells sits down with Paid Media Account Manager Lewis Hall to uncover why businesses burn through their PPC budgets without seeing results. They dive into the biggest mistakes advertisers make, the evolving challenges of conversion tracking, and the future of paid media in an AI-driven world.

Lewis also shares his must-have marketing tools, a nightmare ad mistake that cost thousands, and his biggest pet peeve in digital marketing. If you're running paid campaigns or just want to optimize your ad spend, this is an episode you don’t want to miss!

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