The Art of Product Storytelling in Digital Marketing (with Dani McNabb)

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Room 301

The Digital Maze

40 episodes

2 days ago

What really gets under your skin about digital marketing? Each week, we sit down with the UK’s top marketers and business owners to discuss marketing tips, tools and what deserves to be banished to Room 301!

Marketing

Business

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Marketing

Business

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The Art of Product Storytelling in Digital Marketing (with Dani McNabb)

Room 301

30 minutes 59 seconds

7 months ago

The Art of Product Storytelling in Digital Marketing (with Dani McNabb)

Join Rob as he chats with Dani McNabb, a product marketer at SBS Software in Paris.

Dani shares her insights on effective product positioning, emphasising storytelling and customer solutions. She discusses the importance of collaboration in a global company, the value of documentation, and learning from marketing mishaps. Dani also reveals her unique career journey and advocates for specialisation over being a 'jack of all trades' in marketing.

It's time to step into Room 301... brought to you by The Digital Maze, a full service digital marketing agency, based in Derby.