In this episode of Room 301, Rob Twells chats with Tim Elliott, a B2B marketing expert, about the power of differentiation. They delve into what truly makes a brand unique beyond basic customer service and value propositions. Tim emphasizes the importance of storytelling, visual cues, and focusing on a niche to gain a competitive edge.

He also discusses something called the "torchbearer's calling" tools – speeches, stories, ceremonies, and symbols – to effectively communicate distinctiveness and build a strong brand identity in the B2B world.

A thought-provoking and fun episode, brought to you by The Digital Maze, a full service marketing agency from Derby.