How Podcasting Became the Most Trusted Channel in Marketing (with Pat Butkus)

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Room 301

The Digital Maze

40 episodes

2 days ago

What really gets under your skin about digital marketing? Each week, we sit down with the UK’s top marketers and business owners to discuss marketing tips, tools and what deserves to be banished to Room 301!

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Business

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Marketing

Business

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How Podcasting Became the Most Trusted Channel in Marketing (with Pat Butkus)

Room 301

31 minutes 28 seconds

3 months ago

How Podcasting Became the Most Trusted Channel in Marketing (with Pat Butkus)

In this episode, Rob Twells speaks with Pat Butkus, SVP of Marketing & Growth at Acast, the world’s largest independent podcast company. They explore why podcasting continues to outperform expectations in a landscape dominated by video.

The conversation covers how 63% of listeners say they trust their podcast host – and how that level of trust leads to real, measurable action.

Pat shares how brands of all sizes are leveraging podcasting to drive both brand awareness and performance, and why audio is one of the most underused tools in the modern marketing mix.

He also discusses the role of AI, some of the tools and strategies his team uses day-to-day, and the marketing habits he’s ready to leave behind for good.

If you're thinking of adding podcasting to your marketing strategy, then this is the episode for you!