Holding Agencies Accountable for Paid Ad Performance (with Sophie Logan)

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Room 301

The Digital Maze

40 episodes

2 days ago

What really gets under your skin about digital marketing? Each week, we sit down with the UK’s top marketers and business owners to discuss marketing tips, tools and what deserves to be banished to Room 301!

Marketing

Business

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Marketing

Business

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Holding Agencies Accountable for Paid Ad Performance (with Sophie Logan)

Room 301

32 minutes 19 seconds

7 months ago

Holding Agencies Accountable for Paid Ad Performance (with Sophie Logan)

In this episode of Room 301, we chat with PPC specialist Sophie Logan about holding digital agencies accountable for paid ad performance, the importance of post-click optimisation, and why businesses shouldn’t rely solely on PPC for growth.

Sophie shares hard-learned lessons from her agency days, including costly mistakes, and gives her take on the evolving role of PPC professionals in an AI-driven world.

Plus, she reveals the marketing trends that frustrate her the most...

If you work in digital marketing or with a PPC agency, this episode is one you can't afford to miss!