In this episode of Room 301, Rob sits down with Lynn Power, a former ad agency executive who has worked with brands like L’Oréal, Clinique, Amex, and Gillette, and now turned indie beauty founder of Masami Haircare.

They unpack what it really takes to grow a modern ecommerce brand without a massive budget or a celebrity name. Lynn shares how she’s built a loyal, engaged customer base by focusing on what most brands overlook: authentic relationships, community-driven marketing, and scrappy experimentation.

We discuss:

– Why e-commerce is getting harder (and how to adapt)

– Building loyalty in an industry where no one sticks around

– The myth of overnight success, and the reality of indie growth

– What Lynn learned from leading major global brands

If you’re tired of hype and want a real talk with someone who’s marketing credentials are second-to-none, tune in now!