Nick Gray is rapidly emerging as one of today's leading voices in the retail industry. His thought leadership and insights have shaped the strategies of globally recognised brands such as Adidas, Nike, Sneakerboy, Diesel and Westfield. His work is deeply rooted in the belief that people, emotions, and customers should be at the core of every business decision, and this is exactly what we discuss in this episode. 

Nick has a really thoughtful way of looking at the landscape of retail, and this conversation takes us on a journey from emotional defaults, to discounting strategies and how Ai can help retailers succeed. "We're measuring retail all wrong," Nick talks us through real examples of how focusing on sell-through can distract us from how our stores are performing for us in other tangible ways that are contributing to overall return. 

We also talk about the weird and the wonderful store experience of TK Maxx and why they have a cult following. How Camp stores in the US focus on entertaining their guests with immersive experiences, with product contributing to only 25% of their total revenue. Not to mention some fascinating insights on Black Friday and 'The Human Advantage'.