On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
All content for Rogue Startups is the property of RogueStartups and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
Today on the podcast, Craig sits down with Reddit marketing expert Paul Xue to explore how brands can tap into one of the internet’s most engaged and skeptical communities. Reddit can be a tough nut to crack, but when approached with authenticity and a strategic approach, it can become a powerful driver of trust, visibility, and growth. Paul, founder of his own marketing company specializing in Reddit campaigns, breaks down the principles, tactics, and future trends you need to know. Whether you’re curious about launching your first campaign or wondering if Reddit should be part of your overall growth strategy, this episode is packed with practical insights, not to mention a few insightful predictions on the future.
Highlights from Craig and Paul’s conversation
The fundamentals of Reddit marketing: why content and value must come before sales.
How authentic reviews and real conversations build credibility with both competitors and customers.
Proven strategies to run successful Reddit campaigns without getting downvoted.
Ways to make your brand stand out in Reddit’s crowded, skeptical landscape.
The future of AI models and how they’ll shape online marketing.
Big-picture insights on AI, robotics, and what a fully autonomous future could look like.
Resources and Links from This Episode
Paul’s LinkedIn: https://www.linkedin.com/in/pxue/
Paul on X (Twitter): https://x.com/pxue?lang=en
Castos Free Tools: com/tools
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt
If you feel like Rogue Startups has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes.
Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:
Twitter: @TheCraigHewitt
LinkedIn: Craig Hewitt
Email: podcast@roguestartups.com
#AI #marketing #reddit
Rogue Startups
On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
