On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
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On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
RS350: Authenticity, Content Strategy, and the Future of Marketing with AI
Rogue Startups
57 minutes 23 seconds
1 month ago
RS350: Authenticity, Content Strategy, and the Future of Marketing with AI
Startup marketing can feel like a maze, right? In this episode of Rogue Startups, Craig chats with Brendan Hufford of Growth Sprints about how to cut through the noise and actually connect with your audience. They dig into everything from creating raw, authentic content to dialing in your SEO strategies and uncovering your brand’s real voice. If you’ve ever felt a little lost with your marketing (or just want some fresh ideas to make your plan actually work), this episode is packed with insights you won’t want to miss.
Highlights from Craig and Brendan Hufford’s conversation:
AI in SEO: how artificial intelligence is reshaping the digital marketing landscape
Why old methods don’t work anymore—and the mindset shift needed to move forward
Building new skill sets: why continuous learning is essential for marketers and founders
Staying ahead of the curve with new tech, trends, and tools
How entrepreneurs can use AI to market their businesses more effectively
Content atomization and distribution: breaking big ideas into bite-sized content across multiple channels
Maximizing social platforms like Instagram, Twitter (X), and more
“Zero-click content”: how to thrive on platforms that discourage external links
Optimizing for virtual retargeting and platform-native algorithms
Overcoming the “trust recession” and rebuilding credibility with your audience
Turning one-star reviews into marketing gold
Creating a gravitational pull that draws customers toward your brand and story
The power of self-perpetuating content that continues to work for you over time
Why founders shouldn’t try to do everything alone—and how to delegate effectively
Finding your authentic founder’s voice and building trust through genuine content
Resources and Links from This Episode
Brendan Hufford on LinkedIn: com/in/brendanhufford
Growth Sprints: https://growthsprints.co/
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt
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Do you have any comments, questions, or topic ideas for future episodes? Feel free to reach out to me:
Twitter: @TheCraigHewitt
LinkedIn: Craig Hewitt
Email: podcast@roguestartups.com
Rogue Startups
On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
