On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
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On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
RS344: 12 Years to Overnight Success with Amar Ghose
Rogue Startups
47 minutes 27 seconds
2 months ago
RS344: 12 Years to Overnight Success with Amar Ghose
What does it really take to lead a company for over a decade—and still be growing?
In this episode, Craig chats with Amar Ghose, founder and longtime CEO of ZenMaid, about the challenges, lessons, and evolution that come from running a SaaS company for 12 years. From market leadership and internal conflict to personal growth and productivity, Amar shares candid insights into the realities of long-term entrepreneurship.
Whether you're scaling a startup, feeling stagnant in your leadership role, or just wondering if AI is going to eat your SaaS lunch, this conversation delivers.
Highlights from Craig and Amar's conversation:
Transitioning from following trends to becoming a category leader
Navigating internal disagreements and managing tough decisions
Running a "benevolent dictatorship"—and why that sometimes works
How to deal with boredom, complacency, and staying sharp as a CEO
The productivity paradox: what being "productive" means at the top
Entertainment vs. distraction: protecting your focus
How coaching reveals your blind spots (and helps you evolve)
Staying out of cruise control—how to keep leveling up, year after year
Is AI a threat to SaaS companies, or a tool for growth?
Takeaways and Vision
Longevity in SaaS isn’t about coasting. It’s about evolving. Amar Ghose proves that staying in the game for 12+ years means embracing discomfort, sharpening your focus, and leading with intention. Whether you're one year in or a decade deep, this episode is a reminder: real leadership isn’t about avoiding boredom, it’s about leveling up through it.
Resources and Links from This Episode
ZenMaid – Amar’s SaaS for maid service businesses
Follow Amar on LinkedIn
Rogue Startups Podcast Archive
Connect with Craig on Twitter/X: @TheCraigHewitt
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Rogue Startups
On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
