On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
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On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
Today, I’m kicking off a series on AI—how I’m using it personally and professionally to grow my business, make life easier, and operate at a higher level.
Over the next few episodes, I’ll be chatting with folks about the real ways they’re using AI in their businesses. If you’re interested in joining the conversation, hit me up (details below). But for now, here’s a breakdown of how I’m incorporating AI into my own work.
Key Ways I’m Using AI in My Business
Content Creation for Programmatic SEO
Using OpenAI and Claude to create use case pages for Castos.
Built a process to programmatically generate 100+ SEO landing pages using Google Sheets and templates.
Example use case: Why Startups Should Start a Podcast for Thought Leadership.
Custom GPT for YouTube Scripts
Created a custom GPT workflow to script our Castos YouTube videos.
Process: Provide a topic, feed it examples, and let GPT draft outlines and scripts.
Outcome: High-performing, 90%-ready scripts I tweak and personalize.
Building Free Marketing Tools
Leveraging tools like Replit and Cursor to develop free tools for Castos (e.g., podcast name generator, social post creator).
Focus: Engineering as marketing to drive traffic and lead generation.
Documenting Internal Processes
Using Loom to record workflows (e.g., triaging support tickets).
Leveraging AI to convert videos into detailed step-by-step process documentation (aka playbooks).
Automating Low-Level Tasks (Future Plans)
Exploring tools like Make and Airtable for automating repetitive processes (e.g., email tagging, Slack notifications).
Goal: Free up mental energy for high-value activities like sales, marketing, and strategy.
Takeaways and Vision
AI is transforming the way we work, and I’m all in on finding ways to integrate it into every aspect of my business. It’s not just about saving time; it’s about leveling up and creating systems that make the impossible possible.
I’m inspired by the idea of building something like an 8-person, $10M business with AI at its core. That’s where I’m headed—and I want to bring you along.
Resources and Links from This Episode
Castos Free Tools: castos.com/tools
VidIQ (for YouTube insights): vidiq.com
Replit (for building free tools): replit.com
Cursor (for coding support): cursor.com
Loom (for recording processes): loom.com
Email me: podcast@roguestartups.com
Find me on Twitter: @TheCraigHewitt
Want to Share Your AI Story?
I’m looking for guests to share how they’re using AI in their businesses. If you’ve got some great examples or unique insights, reach out to me:
Twitter: @TheCraigHewitt
LinkedIn: Craig Hewitt
Email: podcast@roguestartups.com
Let’s level up together!
Rogue Startups
On Rogue Startups we share the journey of startup founders as they're growing their businesses. We feature experts in the fields of sales, marketing, and product development to hear how they're growth hacking their productized services and SaaS products. If you're on the journey of an entrepreneur then tune and hear how we're tackling some of the same obstacles you may be facing, and how we're winning in the game of business. Listeners of Startups for the Rest of Us, My First Million, Mixergy, and Bootstrapped Web will love checking out our show.
