Roger Federer BioSnap a weekly updated Biography.
Roger Federer is making headlines again, but this time it’s not for a comeback on the tennis court. According to Forbes and major business media, Federer has officially become a billionaire, with his net worth now estimated at 1.1 billion dollars. His journey off the court has been nearly as impressive as his Grand Slam haul, led by a stake in On, the Swiss athletic shoe and apparel brand. Federer’s original $50 million investment in On back in 2019 has soared in value, especially after the company went public in 2021 and now sits at a jaw-dropping $15 billion market cap. Boardroom reports his slice alone is now worth close to $500 million. Federer’s move to On, after Nike trimmed his endorsement contract, has become one of the tennis world’s most successful business pivots.
But On is only part of Federer’s portfolio. He’s investing in Chilean food tech startup NotCo—think plant-based everything—and Team8, his own management company, which organizes the now-lucrative Laver Cup, projected this year to break $20 million in revenue. He’s also served as a brand ambassador for Rolex, Mercedes-Benz, and Uniqlo, keeping his endorsement roster gleaming. Forbes and webpronews point out Federer’s endorsement earnings alone have outpaced his career prize money, with major brands lining up for a piece of his effortless charm and reputation for elegance.
On the personal side, Federer has been relishing life after retirement since he bid farewell to tennis in 2022. In a recent GQ interview, he described himself as “relieved” and focused on being a father to his two sets of twins, spending time designing clothes, traveling, and working as a hands-on dad. This week, Hindustan Times highlights Federer’s son Leo as the one most interested in tennis among his four children, though the family also stays busy with golf, soccer, and skiing.
Social media remains abuzz over Federer’s billionaire milestone, with fans and business observers alike praising his post-tennis transformation. Parade and Monaco Tribune note that while Federer is popping up in Monte Carlo and posing for photos, his style and sophisticated public image are stronger than ever, amplified by regular appearances at major sporting and luxury events.
One headline not in his favor—Economic Times reports Novak Djokovic just surpassed Federer’s all-time hard court Grand Slam wins record at the US Open. But even as records fall, Federer’s legacy seems only to be solidifying, proving his staying power in business, sport, and pop culture. No verified reports of significant controversy, political statements, or financial trouble have surfaced. At 44, Federer looks perfectly at ease swapping Center Court for boardrooms and the golf links, ready for whatever this next chapter brings.
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