Roger Federer BioSnap a weekly updated Biography.
Roger Federer has spent the past few days once again demonstrating how a retired sports legend remains central to global culture and commerce. The major headline this week comes from his new collaboration with Halle Berry: Federer and Berry are starring together in a high-profile campaign for Switzerland Tourism, featuring a humorous short film designed to showcase Swiss autumn across its most breathtaking landscapes. According to Switzerland Tourism, this is the second time Federer has worked with Berry and the fifth major campaign he has done for the national tourism board. The new film, directed by Marc Forster, highlights mindful travel and features witty interplay between Federer and Berry as they traverse Lake Lucerne, panoramic cable cars, and vintage postbuses with Berry playfully refusing to leave Switzerland because she loves it so much. Both the US and Swiss media have covered the campaign, underlining Federer’s ongoing appeal as a brand ambassador and his knack for choosing collaborators with Hollywood sparkle.
On the business front, Federer's entrepreneurial influence continues to grow through his part-ownership and creative contributions at On, the Swiss athletic apparel brand experiencing a constant rise in its global reputation. As reported by FTN News and other sources, On’s recent US Open campaigns and athlete sponsorships benefited from his continued involvement and visibility. Federer's wealth, driven by such business ventures as well as his highly visible endorsement deals—Uniqlo, Rolex, Mercedes-Benz—is a frequent topic in the financial press. Recent reports from Forbes and others confirm that his net worth now tops 1.1 billion dollars, making him one of only a handful of athletes to reach billionaire status. That business narrative, alongside his influence in On and co-founding the Laver Cup, keeps his image that of a sports icon turned entrepreneurial mogul rather than a traditional retiree.
Social media and public appearances have also kept Federer in the limelight. He recently made another notable return to Wimbledon, seated with the Duchess of Gloucester in the Royal Box, an event widely shared on social platforms and covered by AOL and royal correspondents. Federer’s easy camaraderie with royalty—having previously attended with Princess Catherine and given tennis tips to Prince George—cements his status as a sportsman with cross-generational and international charm. He has yet to announce any return to commentary or tournament organizing roles, and no confirmed rumors are circulating on that front, but his ongoing associations with the Laver Cup and the business expansion of On ensure headlines remain frequent. As of this week, Federer stands not only as a tennis legend but a case study in post-retirement relevance, strategic partnerships, and quiet but substantial social capital.
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