"Your attitude matters; control what you can control." "Surfing the wave means being flexible." "The truth is always best."   Episode summary | In this episode of ROG Return on Generosity, host Shannon Cassidy interviews Trish Scanlon, a seasoned branded entertainment executive. Trish shares her journey from Pittsburgh to leading creative teams for major media brands. The conversation delves into the importance of political savvy, leading with grace and kindness, and embracing creativity in every role. Trish emphasizes the power of attitude in leadership, the need to work smarter, and the value of honesty. She also discusses the significance of curiosity and teamwork in achieving creative success, all while fostering a generous and collaborative culture.   R.O.G. Takeaway Tips | Trish Scanlon emphasizes that everyone is creative, regardless of their role. Political savvy is about awareness and navigating relationships effectively. Leading with grace and kindness is essential in uncomfortable situations. Creativity should be embraced by all team members, not just those in creative roles. Your attitude at work can significantly influence the team's morale and productivity. Working smarter, not harder, is a key philosophy for effective leadership. Being flexible and adaptable is crucial in a fast-paced environment. Honesty is the best policy, even when it's uncomfortable. Curiosity fosters collaboration and helps leaders learn from their teams. Teamwork is essential for producing high-quality creative work.   Chapters |  00:00 Introduction to Trish Scanlon's Journey 04:21 Theater Background and Its Impact 08:01 Embracing Grace and Kindness in Leadership 10:43 Creativity in Every Role 14:29 Working Smarter, Not Harder 17:04 Surfing the Wave: Flexibility in Leadership 19:07 Building Trust and Confidentiality 19:14 The Importance of Honesty in Leadership 22:07 Effective Feedback Techniques 24:07 Addressing Team Dynamics 25:05 The Power of Kindness in Leadership 25:55 Curiosity as a Leadership Tool 27:11 The Role of Teamwork in Creativity 28:15 Behind the Scenes of Television Production 28:19 Leadership Lessons Learned 29:16 Balancing Creativity and Strategy 29:22 Fostering a Collaborative Culture 30:15 Mentoring the Next Generation 31:19 Fun and Personal Insights   Guest Bio | Trish Johns Scanlon is a seasoned media executive and former Vice President of Branded Entertainment for Warner Bros. Discovery’s Lifestyle Brands. She led the creative direction and production of integrated marketing campaigns across platforms for iconic brands including HGTV, Travel Channel, ID, TBS, and TNT—with a special focus on HGTV’s Dream Home and Smart Home franchises, which she describes as running mini networks of their own. With over 20 years of experience in the media industry, Trish has a proven track record of delivering innovative, results-driven campaigns that have contributed to over $1 billion in annual revenue. She has collaborated with blue-chip clients such as Wayfair, Home Depot, Disney, and Lowe’s, and has led award-winning creative and production teams with excellence, managing everything from pitches and shoots to talent and budgets. Known for her ability to foster cross-functional collaboration and lead with clarity and vision, Trish is also deeply committed to mentorship and leadership development. She is a proud WICT leader and a graduate of the prestigious Betsy Magness Leadership Program, where she continues to inspire and support the next generation of creative leaders. Originally from Pittsburgh- and a lifelong Steelers fan- Trish now lives in Babylon, Long Island with her husband Mike, daughter Teagan, and their dog Fletcher. Outside of work, she enjoys running, playing pickleball, and escaping to Fire Island whenever possible.   Bridge Between Resources: 5 Degree Change Course Free N.D.I. Network Diversity Index  Free Generosity Quiz    Credits: Trish Scanlon, Host Shannon Cassidy, Bridge Between, Inc. Coming