Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
I’ll be honest—most business owners and marketers I talk to think their tracking is dialed in… but they’re still flying blind. Why? Because they’re trusting platforms like Google or Meta to tell them what’s working.
In this episode of Rocky Mountain Marketing, I sat down with Zeke Camusio, founder of Data Speaks, to talk about why your tracking pixels might be lying to you—and how to fix it.
Zeke breaks down the flaws in traditional tracking methods and shares a smarter, AI-powered approach to marketing attribution. We dive into the three pillars of unified measurement (media mix modeling, incrementality testing, and attribution) and how they help you make confident, data-driven decisions that actually move the needle.
Whether you’re spending $2K or $200K a month on ads, this conversation will help you:
It’s time to stop guessing and start scaling with accurate marketing data. You won’t want to miss this one.
Timestamps:
00:00 Introduction: The Problem with Tracking Pixels
00:24 Welcome to Rocky Mountain Marketing
00:59 The Inaccuracy of Tracking Pixels
01:43 Introducing Zeke Muccio and Data Speaks
02:30 Are Tracking Pixels Reliable?
05:03 Challenges with Tracking Pixels
08:21 Unified Measurement Framework
11:19 AI in Marketing Analytics
14:48 Practical Steps for Business Owners
17:32 The Role of UTM Tags and Pixels
22:39 Conclusion and Final Thoughts
Visit Zeke Camusio online:
Website: https://dataspeaks.ai/
LinkedIn: https://linkedin.com/in/zekemuccio
Free tools: https://dataspeaks.ai/resources
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Hosted on Acast. See acast.com/privacy for more information.