Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.
Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.
Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.
So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.
Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
If you’ve been pouring money into Facebook ads with zero return or relying on Google only to end up buried on page three, it’s time for a shift. In this episode, I sit down with digital marketing veteran Marilyn Jenkins, founder of MJ Media Group, who’s been helping local businesses scale since before most people had email.
She breaks down exactly how local businesses are getting 14X ROI using streaming TV ads, how to target zip codes like a sniper, and why Google Business Profile is your make-or-break moment.
If you want your business in front of your ideal customer while they’re binge-watching Roku or Tubi, this episode is for you.
Key Takeaways:
Timestamps:
00:03 – Why your digital ads aren’t converting
02:00 – Meet Marilyn Jenkins: Digital OG with 14X ROI results
04:08 – Why brand visibility is more important than ever
06:44 – Streaming ads are the new TV gold rush
08:40 – How to get started (even with a small budget)
10:05 – Targeting by zip code, language, and behavior
13:00 – The streaming networks you need to know
14:22 – Cost comparison: Streaming TV vs Facebook vs Google
20:53 – Biggest mistake small businesses make with TV ads
22:41 – Why your Google Business Profile is non-negotiable
24:12 – Final thoughts and how to get started
Here’s a challenge for you - audit your digital presence—starting with your Google Business Profile.
Follow Rocky Mountain Marketing and share this episode with someone still running ads without a plan.
Visit Marilyn Jenkins online:
Website: https://marilynjenkins.online/
LinkedIn: https://www.linkedin.com/in/marilynjenkins/
Instagram: https://www.instagram.com/lawmarketingzone/
Youtube: https://www.youtube.com/@lawmarketingzone
Learn more about Katie and Next Step Social & Podcasting:
Speaking: https://katiebrinkley.com/
Website: https://yournextstep.agency/
Linkedin: https://www.linkedin.com/in/katiebrinkley
YouTube: https://www.youtube.com/channel/@rockymountainmarketing
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab
Hosted on Acast. See acast.com/privacy for more information.