This episode of the #RockstarsRocking podcast features Rockstar Kevin Trokey and Wendy Keneipp, authors of The Salesperson’s Guide to Growing a Business. In "The Salesperson’s Guide to Growing a Business," listeners are taken on a journey through the intricate world of sales, offering invaluable insights into business expansion. This podcast serves as a comprehensive roadmap for sales professionals seeking to elevate their ventures. Eric, Wendy and Kevin delve into practical strategies, emphasizing the importance of adaptability and innovation in a rapidly evolving marketplace. Moreover, they stress the significance of revisiting foundational material, highlighting how even seasoned entrepreneurs can benefit from refreshing their knowledge base to stay ahead of the curve. Listeners are encouraged to apply the lessons from this podcast directly to their businesses, incorporating actionable tactics to drive growth and foster long-term success. By harnessing the power of effective communication and strategic planning, entrepreneurs can unlock new opportunities and cultivate lasting relationships with clients. Additionally, the podcast addresses the prevalence of toxic behavior within the industry, providing strategies for handling such challenges with professionalism and integrity. Through fostering a culture of respect and accountability, businesses can mitigate the harmful effects of toxic behavior, ensuring a positive and productive work environment for all stakeholders. So, are you ready for more? Go ahead and grab your favorite ice-cold beverage and tap that play button, to tune in to this week’s edition of the #RockstarsRocking podcast.     Episode Highlights: The Salesperson’s Guide to Growing a Business How to apply this book to your business The value of revisiting material Toxic behavior within the industry and how to handle it Learn more about your ad choices. Visit megaphone.fm/adchoices