In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
All content for Rockstar CMO FM is the property of Rockstar CMO and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
Cathy on Content: Should CMOs Still Care About CMS?
Rockstar CMO FM
29 minutes
2 months ago
Cathy on Content: Should CMOs Still Care About CMS?
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today.
Some talking points from this week:
With the advances in page builder solutions to deliver multi-channel and multi-language websites, do organizations need enterprise solutions?
What needs must enterprises have to justify an enterprise solution (like Adobe or Sitecore) versus a simpler solution?
Do organizations handle workflow and orchestration within the CMS?
Is Headless the natural successor to the content management principles of old?
As usual, when Ian and Cathy get together, they dive into their inner content geeks, and as always, we welcome your feedback.
Enjoy!
—
The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Cathy McKnight on LinkedIn
Mentioned this week:
LinkedIn post by Gartner Analyst, Irina Guseva
Cathy’s firm - Seventh Bear
Rockstar CMO:
The Beat Newsletter that we send every Monday
Rockstar CMO on the web and LinkedIn
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rockstar CMO FM
In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he's no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.
