What does it mean to lead with impact in a world of uncertainty, ambiguity, and endless best practices? In this compelling episode of Rocketship.FM, we explore how product teams can directly tie their work to measurable business success, ensuring alignment with company goals while resisting the low-impact work that often derails progress. Drawing from the soon-to-be-released book Impact First Product Teams, our guest shares actionable insights on setting meaningful team goals, keeping impact at the forefront of every step, and avoiding the pitfalls of "low-impact death spirals." Whether you're a product manager navigating tricky trade-offs or a leader seeking clarity in your team’s contributions, this episode offers a blueprint for building resilient, results-oriented product teams.