A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
Hello again! We are glad you have returned! Welcome back to the Rocket Fuel podcast. Where James (your host) talks with an interesting guest from the world of youth marketing, culture and audience. Today your guest is social media manager superstar Xandrina Allday. She is amazing! She has a new book out that she has authored featuring letters from the current gen social media manager to the next gen social media manager. James even has his own letter in the book where he takes a lesson from the past and how it can be relevant today and for the future. As well as talking about the book we talk about all kinds of aspects of being a social media manager. We chat around what her views of platforms such as X aka Twitter are. We find out what makes a good social media manager. And then at the end as we always do, we ask Xandrina Allday, social media manager, for her rocket fuel!
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Follow James @JamesErskine (x.com/jameserskine)
Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)
Follow James on LinkedIn (linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Contact Xandrina on LinkedIn (linkedin.com/in/socialmediatips)
Buy a copy of her book here https://www.waterstones.com/book/dear-social-media-manager/xandrina-allday//9798328637374 or https://www.amazon.co.uk/Social-Media-Manager-Xandrina-Allday/dp/B0D7D5DVYK
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.