A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
WE ARE SO BACK! That is right your favourite podcast about youth culture, youth audience and youth marketing is back on your feeds! In the 1st episode of season 6 we talk to maybe one of the biggest household names there has been in the world of publishing. Guinness World Records is a company that in 2025 will be celebrating its 70th year and we are talking to Nicholas Brookes who is the Marketing Director behind the brand. We talk with him about his journey and how he ended up marketing a book about some of the craziest things that happen around the world. We talk about the history of the brand and where it is going. And then most importantly James asks Nicholas Brookes for his rocket fuel!
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Follow James @JamesErskine (x.com/jameserskine)
Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)
Follow James on LinkedIn (linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Contact Nicholas on LinkedIn (linkedin.com/in/nicholasbrookes)
https://www.guinnessworldrecords.com/
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.