A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research!
Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with the news. It is super interesting and fascinating what they have found about the news habits of Gen Z. Do they engage with it? Do they go to traditional sources such as news sites or newspapers or are they seeking out alternative places? Do these alternative places serve the right news in the right way and responsibly? All of these questions and more are answered in this episode. With the way the world looks currently, news is very very important.
Let us know your thoughts and if you think you would be a great guest on the show or wanna get in touch with us about the work we do here at Rocket (we just won the International CMA for best small agency of the year 2024 award) then get in touch with us and drop us a line. info@wearerocket.co.uk
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Follow James @JamesErskine (https://bsky.app/profile/jameserskine.bsky.social)
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Follow James on LinkedIn (linkedin.com/in/jameserskine)
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Contact Rachel on LinkedIn (https://www.linkedin.com/in/heather-dansie-997a2922/)
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Expert
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey (https://www.linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.