George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/62/c7/83/62c78321-bc8e-8761-2fea-0d761d4a41c6/mza_1578593917019122159.jpeg/600x600bb.jpg

Rocket Fuel: Youth Marketing

Rocket

89 episodes

1 month ago

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).

He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.

This is Rocket Fuel.

Hosted on Acast. See acast.com/privacy for more information.

All content for Rocket Fuel: Youth Marketing is the property of Rocket and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.

This is Rocket Fuel.

Hosted on Acast. See acast.com/privacy for more information.

Marketing

Business,

Entrepreneurship

https://assets.pippa.io/shows/5d8cc319b8ba57ae71fc96dd/1705581094856-07e5a8e691d8ad28beb776da7a6c2384.jpeg

George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape

Rocket Fuel: Youth Marketing

50 minutes 17 seconds

1 year ago

George Butler on Kids Radio, Parents Finding Child Safe Spaces In A Digital World And How Commercial Radio Fits In A Modern Family Landscape

In our final episode James get to be the radio geek we know him for with our guest George Butler who is not just a radio presenter on Fun Kids Radio breakfast show which is a station serving not just the latest tunes to an audience of 8-15 year olds but is ALSO the Head of Commercial Marketing at Bauer Media Group! James and George discuss his history of radio industry and where its going. They also chat about how commercial radio and the BBC compliment and provide together a fantastic audio eco system. They then get into how children today want to be talked too and why its important to makes sure you do. Then for the final time this season we here George’s rocket fuel!