A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens).
He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises and fuels young people to take action.
This is Rocket Fuel.
Hosted on Acast. See acast.com/privacy for more information.
In the penultimate episode for this season we talk to someone who really knows what kids are watching today. Emily Horgan is a kids media specialist and consultant who previously worked for Disney, Jetix and even The Wrestling Channel who now runs a podcast called The Kids Media Club all about what the youth of today are watching, what they will be watching, and what are brands and media empires doing it engage with your children. We chat about all that including the rise of YouTube dominance on the medium screen, how brands are engaging youth and should they even be creating content not just sponsoring the content, and we even have a chat about where brands are going next and if kids attentions spans are in fact getting shorter... then at the end as we always do we ask Emily Horgan for her rocket fuel!
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Follow James @JamesErskine (x.com/jameserskine)
Follow Rocket @WeAreRocketHQ (instagram.com/wearerockethq)
Follow James on LinkedIn (linkedin.com/in/jameserskine)
Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)
Contact Emily on LinkedIn (https://www.linkedin.com/in/emohorgan)
The Kids Media Club Podcast (https://pod.link/1573404550)
Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at the award winning Rocket Youth & Parent Marketing Experts
It is Hosted and Produced by James Erskine
Produced and Edited by Jake Aspey (linkedin.com/in/jakeaspey/)
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.