Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
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Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
63: Darvin Lau & Mike Grande | How to Make Recitals & Concerts Profitable
Rock School Proprietor Podcast
39 minutes
1 month ago
63: Darvin Lau & Mike Grande | How to Make Recitals & Concerts Profitable
Studio owner Darvin Lau (BayRidge School of Music) found his concerts costing more than they earned — until Mike Grande (Rock Out Loud Live) helped him change the playbook. On this episode John Kozicki (Michigan Rock School and RockSchoolProprietor.com), with help from Mike and Darvin, walk through concrete steps that transformed Darvin's costly concerts into profitable events.
Tips to make it happen:
negotiating venue deals
selling VIP tickets
bundling registrations and tickets
creating band slots instead of solos
hiring photographers
selling merch
leveraging scheduling to retain students
Hosts share practical examples, pricing tips and timing strategies you can use to make your recitals pay for themselves while improving the experience for students, families and staff.
BONUS: download the FREE guide with all the tips form this episode, "How to Turn Student Concerts Into Profitable Events." Get it at https://rockschoolproprietor.com/resources/
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Episode Transcript:
Rock School Proprietor Podcast
Teaching you the secrets of running a successful rock band program, or just how to create an inspiring community centered on making music in your music lesson business. Host John Kozicki played in punk rock bands and went to school for business, while co-host Mandy York studied vocal performance and sang classical music. With vastly different background, these friends both run successful music lessons businesses and decided to record their conversations. From philosophy and culture to teaching and business strategy, each week John and Mandy turn their experiences into practical advice you can use to improve your music lesson business.
