In this engaging conversation, Abby Watson is joined by Emma Croghan, a midwife turned hypnobirthing teacher, about her journey in the birth and baby business. Emma shares her experiences transitioning from midwifery to running her own business, the challenges she faced, and the importance of authenticity in marketing. They discuss the significance of building a supportive community for new parents and the lessons learned from online criticism. Emma offers valuable advice for aspiring professionals in the industry, emphasizing the need for self-promotion and continuous learning.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)