In this episode, we uncover the distinct character of Italian pop art, also known as La Scuola di Piazza del Popolo. Emerging alongside American pop art in the 1960s, this movement blended consumer culture with Italy’s rich artistic history. Artists like Renato Mambor and Mario Schifano redefined mass imagery, balancing fascination with critique. Through their artisanal processes and critical engagement, they resisted conformity while exploring themes of individuality, consumerism, and media overload. Discover how Italian pop art continues to resonate in our hypermediated world.