In this episode of Road to CEO, Will Marlow goes behind the scenes with Robert Kraft, Founder & CEO of Atlas World Sports, to dive into the fast-growing world of online sports betting, tech innovation, and startup strategy. Robert shares the story of how he spotted a massive opportunity right after the 2018 Supreme Court ruling that changed sports betting in the U.S., how COVID unexpectedly accelerated their development, and why data, not just betting, is at the heart of Atlas World Sports. You’ll hear how Atlas became a “Trojan horse” for data and marketing by creating a frictionless platform that aggregates real-time odds from major sportsbooks like FanDuel, DraftKings, Caesars, and MGM — all in one place. He also talks about fundraising, scaling, his view on AI, and what it takes to build a company at the intersection of tech, sports, and regulation. 🎯 If you’re interested in startups, sports tech, digital marketing, or the business side of betting, this episode is for you. Stay tuned and listen to the full conversation! Follow Robert on LinkedIn ⤵ https://www.linkedin.com/in/robert-kraft-0199813/