Episode #120 Interview with Alex Gelbert- Cofounder and CEO of Let There Be

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Road 2 Retail

Tracey Priest & Bruce Montgomery

123 episodes

3 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Episode #120 Interview with Alex Gelbert- Cofounder and CEO of Let There Be

Road 2 Retail

56 minutes 13 seconds

1 month ago

Episode #120 Interview with Alex Gelbert- Cofounder and CEO of Let There Be

Episode # 120. On today’s episode the Road 2 Retail team speaks with Alex Gelbert Cofounder and CEO of Let There Be. Alex shares his insights on the importance of innovation in healthcare products and how to best utilize video to communicate innovation to the end consumer. Learn more at www.road2retail.com. Please follow the Road 2 Retail podcast: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- / @road2retail327 . Plus- give us a follow on LinkedIn. Among the topics covered with Alex today include:

The importance of innovation in healthcare products and how best to communicate innovation to the consumer: the art of storytelling and explaining the science clearly are paramount

How to best educate the consumer on Amazon. Imagine you are the shopper – what process do you follow and what do you want to learn when in the shopping process?

A detailed discussion about how to best utilize video to educate consumers and how you can manage production costs

Consumer health trends in 2025: What Alex is seeing and some of the sources his firm finds useful

An F1 fan and a Williams supporter. Pulling for the “challenger brand”- just the way we like it!

Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!