EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand

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Road 2 Retail

Tracey Priest & Bruce Montgomery

123 episodes

3 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand

Road 2 Retail

53 minutes 25 seconds

1 month ago

EPISODE # 118 Interview with Raj Shah-Head of Sales Operations at the fast growing collagen brand

Episode # 118. On today's show we speak with Raj Shah - Head of Sales Operations at the fast growing collagen brand, Obvi. Raj discusses in detail the highs and lows of bringing their brand from its DTC beginnings into the brick & mortar retail world and what they have learned along the way. Please follow the Road 2 Retail podcast at:

Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbd

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YouTube channel- https://www.youtube.com/@road2retail327. Learn more at www.road2retail.com.Additional points discussed with Raj today include: - The origin story of the brand led by people that had been helping other DTC brands grow- and saw an opportunity to build their own - What motivated them to move into brick & mortar retail? And how they learned the DTC playbook does not translate perfectly to the brick & mortar environment- Some hard truths about brick & mortar distribution: slotting, trade spending, deductions and other matters a brand will have to deal with- What to look for in a contract manufacturer- and it goes far beyond price alone- Hiring, managing and working through rough patches with your brokers. Hint: treat your brokers like they work inside your company and not as an outside vendor to your company- Finally, a Knicks fan!Enjoy the show! Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!