Episode # 116 Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop

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Road 2 Retail

Tracey Priest & Bruce Montgomery

123 episodes

3 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Episode # 116 Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop

Road 2 Retail

47 minutes 4 seconds

2 months ago

Episode # 116 Interview with Mike Lyons Vice President at Market Performance Group talks Tik Tok Shop

Episode # 116. On today's show we speak with Mike Lyons- Vice President at Market Performance Group. The focus of our discussion today is understanding what Tik Tok Shop is, how to drive your brand's business in this environment, and services MPG offers to help emerging brands work effectively with Tik Tok Shop. Learn more at www.road2retail.com.

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Among the many interesting points Mike shares about working effectively with the booming Tik Tok Shop marketplace: - We ground the discussion with a definition of social commerce: social commerce = selling through others- Tik Tok Shop is "word of mouth on steroids". Sales on the marketplace have grown from basically zero three years ago to $22B+ in past 12 months- What does it take to be successful on Tik Tok Shop? How does Tik Tok Shop get paid?- What is an affiliate, what do they do for a brand, and how do they get paid?- How MPG works with their clients to help them navigate this constantly evolving marketplace and profitably drive business- A Mets fan Enjoy the show! Please follow to the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!Running a retail business means making nonstop decisions—inventory, staffing, marketing, tech. The SKUpe is the weekly newsletter designed to help you make smarter calls, faster.Curated by industry experts, The SKUpe delivers clear, trustworthy insights on what’s working for small and mid-sized retailers today. Join 20,000 owners and operators who rely on it to stay sharp and ahead of the game.Subscribe at t-h-e-s-k-u-p-e dot c-o.