Episode # 114 Interview with David Simnick-the cofounder and CEO of the personal care brand- Soapbox

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Road 2 Retail

Tracey Priest & Bruce Montgomery

123 episodes

3 days ago

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

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All content for Road 2 Retail is the property of Tracey Priest & Bruce Montgomery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

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Episode # 114 Interview with David Simnick-the cofounder and CEO of the personal care brand- Soapbox

Road 2 Retail

1 hour 1 minute 29 seconds

2 months ago

Episode # 114 Interview with David Simnick-the cofounder and CEO of the personal care brand- Soapbox

Episode # 114 Today we speak with David Simnick, the cofounder and CEO of the mission driven personal care brand- Soapbox. David and his team have been building Soapbox for over a dozen years. He candidly shares the highs and lows of starting and running an emerging brand and how the team's desire to 'give back' led to their mission to provide personal cleansing products to those in need. Learn more at www.road2retail.com.Please follow the Road 2 Retail podcast at: Apple podcasts-https://lnkd.in/gs3BfXbdSpotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327. Among the many points we cover with David today include: - That no matter how hard they tried in the early days to kill their brand- the team kept plugging away and learning. Eventually evolving to a winning commercial approach- With a mission driven brand- the mission must make sense to the consumer that the tie to the brand is logical- While the brand mission may be a differentiator in the category and help you secure some retailer meetings and distribution- the products must perform and sell in order to remain in distribution- Why it is best to focus on your top skus and to have a unique growth plan with each retailer versus 'getting too clever with your plan'- Counsel on what to expect when taking on an investor- In the very early days of Soapbox, his landlord thought he was up to 'illegal activities'!- David is offering a special discount for listeners of the Road 2 Retail podcast. Go to www.soapboxsoaps.com and enter the promo code: Road2retail20 to save 20% on your purchase!Enjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!