The Retail Media Podcast: 3 D's - Douglas, Data and Democratisation

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RMX - The Retail Media Podcast

RetailX

8 episodes

1 month ago

The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between. Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.

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Marketing

Business,

Management

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The Retail Media Podcast: 3 D's - Douglas, Data and Democratisation

RMX - The Retail Media Podcast

34 minutes

3 months ago

The Retail Media Podcast: 3 D's - Douglas, Data and Democratisation

Colin Lewis is joined by three members of the Douglas Marketing Solutions team for an in-depth look at the beauty and health care giant's approach to retail media.

Heike Schneider, Lena Schütze and Nesma Abdel-Hamid explain the trends, innovation and agility of this inspirational sector. This episode stresses why "data is the engine" of retail media campaigns, and the move from the science of retail media to the art of it.