What does it take to turn a summer vacation idea into a breakout beverage brand? Sam sits down with Bryce Morrison, co-founder of Mom Water and Dad Water, to unpack the scrappy beginnings, bold branding bets, and operational grit behind their fast-growing, better-for-you alcoholic beverages. Bryce shares the origin story, early scrapes with supply chains and distribution, how they built a community first brand without the usual clichés, and the lessons he’s learned about partnerships, pace, and making decisions under pressure. If your goal is to build anything this conversation is a masterclass in taking smart risks, staying relentlessly simple, and scaling without losing your brand.