Tom Berry - Climb Across

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Rising - Conversations with Leaders On Their Way Up

Direct Agents and Prophet

58 episodes

6 days ago

There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget to rate, review & subscribe

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Tom Berry - Climb Across

Rising - Conversations with Leaders On Their Way Up

32 minutes 8 seconds

1 year ago

Tom Berry - Climb Across

Tom Berry is CMO at the CFA Institute where he leads a global team responsible for brand strategy, new learner acquisition, and engagement with over 200,000 members across the world. Prior to CFA Institute, Tom was Global Product Director at the Red Flag Group and previously worked in marketing at Euromoney Institutional Investor. In this episode of Rising, Tom speaks with our hosts about his dynamic professional journey, what he learned across direct response and brand, international moves including moving to Hong Kong, the shift to the CMO role, and how he has stayed curious throughout his career.

In this Episode

0:00 - About Tom & Career

1:30 - First Job in a Call Center
2:28 - Wanting to Be in Marketing & Early Learning
7:37 - Global Moves
11:03 - The Shift to CMO
13:39 - Finding Peer Support
27:54 - MBA or no MBA?
19:42 - Lateral vs. Vertical Moves
23:26 - Tenure vs. Switching
26:58 - Thank You Notes
28:04 - Top Picks

Links Mentioned

Tipping Point, Malcolm Gladwell
The Heaven & Earth Grocery Store, James McBride
Forced (app)

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⁠Josh Boaz⁠⁠ (host)

⁠⁠Mat Zucker⁠⁠ (host)

Tom Berry (guest)

Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.