Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.