Greg P. Liccardi - The Holy Grail of Marketing

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Rising - Conversations with Leaders On Their Way Up

Direct Agents and Prophet

58 episodes

1 day ago

There’s a lot of focus in our industry on those already at the top, but change is driven at all levels. Rising highlights the builders, the shapers and the doers across marketing, media, and innovation — the ones tagged to be our future leaders. Each episode showcases a leader rising up and what they see ahead. Hosted by Josh Boaz and Mat Zucker, we talk to guests about career trajectory, the people who helped them, skills gained along the way, and the trends they're watching. Don't forget to rate, review & subscribe

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Marketing

Business

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Greg P. Liccardi - The Holy Grail of Marketing

Rising - Conversations with Leaders On Their Way Up

31 minutes 44 seconds

5 months ago

Greg P. Liccardi - The Holy Grail of Marketing

Greg P. Liccardi is the Vice President of Sponsorships and Partner Programs at the Association of National Advertisers (ANA), where he connects leading brands with innovative marketing solutions. Known for his collaborative spirit, he helps brands drive engagement across the full marketing funnel as well as in his latest book, The Holy Grail of Marketing. Greg also teaches Integrated Marketing Communications as an Adjunct Professor at Fordham and Seton Hall Universities. In this episode, he joins us to explore how marketing and sales work together and the essential skills professionals need to grow in both.

Links Mentioned

Holy Grail of Marketing by Greg Liccardi
Morning Brew Daily (podcast)
Zoe Science & Nutrition (podcast)
Clearspace (app)

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⁠⁠Josh Boaz⁠⁠⁠ (host)⁠⁠⁠

Mat Zucker⁠⁠⁠ (host)

Greg Licciardi (guest)