Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her roles in customer insights, one-to-one marketing, and large-scale brand campaigns. She reflects on her strategic shift to client-side positions, highlighting her impactful work at UPS and the startup initiative, Ware2Go. Andrea offers insights into mentorship, the art of internal selling, and the non-finality of ‘no’ in client-side roles. Her story is enriched by her decision to pursue an EMBA, emphasizing continuous learning and leadership development in the marketing sector.
In this Episode
~0:00 - About Andrea & Career
~3:40 - Early Mentorship
~6:32 - Blending Brand & Performance
~10:09 - Moving Client Side
~16:37 - Business School
~21:41 - Work at UPS
~25:01 - Thank You Notes
~26:40 - Top Picks
Links Mentioned
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Andrea Derby (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at marketing@directagents.com. Original theme music created by Movers + Shakers.