Ammanuel Selameab worked for more than a decade as a pricing expert at various companies, including Carta, Gap and Cargill, before founding Accrue in 2020. He realized that companies lack the right tools when it comes to pricing their products–one of the most consequential business decisions. Set your price too high, and you can lose customers; set it too low, and you can lose revenue. More than anything, pricing tends to be a process, and it’s important to get it right, especially for ...
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