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Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
In this episode, Lance and Cecilia explore the anticipated microcultures of 2025, focusing on themes of escapism, rebellion, and sustainability. They discuss how these trends will influence consumer behavior and marketing strategies, highlighting specific communities such as astrology aficionados, fantasy enthusiasts, and sustainability stewards. The conversation emphasizes the importance of understanding these microcultures for businesses aiming to connect with consumers in a rapidly changing landscape.
Ripples
Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
