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Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
In this episode of Ripples, hosts Lance and Cecelia reflect on the significant microcultures that shaped 2024, exploring the impact of the Swifties, anime enthusiasts, Spicy Lit readers, Coastal Cowgirls, and Brat Girls on culture and commerce. They discuss how these communities influenced marketing strategies, consumer behavior, and the broader cultural landscape, while also speculating on what trends might emerge in 2025.
Ripples
Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
