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Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
In this episode, Lance and Cecelia explore the emerging microculture of posh pet parents, discussing how pet ownership has evolved into a lifestyle choice that reflects personal identity. They delve into the cultural shifts driven by millennials, the significant spending on pets, and how this community influences market trends and innovations in pet care. The conversation highlights the emotional connection between pet parents and their pets, showcasing the lengths to which they go to ensure their furry companions are treated like family members.
Ripples
Ripples by Rival is the podcast where we discuss how microcultures are reshaping marketing strategies and driving real growth for brands worldwide.
