In this episode, Ryan Steeves and Emma Miskew discuss the complexities of social media in the context of youth sports, featuring guest Jess Szabo, the VP of Marketing for The Curling Group. They explore how young athletes can navigate social media positively, the importance of authenticity, and the challenges of managing online presence. They also address how parents can support their children in building a personal brand while dealing with negative comments and the pressures of social media.

Chapters

00:00 Introduction to Social Media in Sports

02:45 The Role of Social Media for Athletes

05:33 Building a Personal Brand Online

08:33 Authenticity vs. Perfection in Social Media

11:35 Navigating Social Media as Young Athletes

17:51 Navigating Hate in Social Media

21:38 Choosing the Right Social Media Platform

24:09 Parental Involvement in Athlete Branding

26:07 The Impact of Social Media on Young Athletes

29:54 Tips for Parents and Young Athletes

32:21 Embracing Authenticity in Content Creation

34:04 Navigating Social Media in Youth Sports

36:48 Building Confidence Through Authenticity

38:15 Empowering Young Athletes in the Digital Age