What does it take to rebuild a brand and bring it into the mainstream? Amy Taylor, CEO of Zevia, shares how she joined the company at a pivotal moment and led its transformation into a household name. Drawing on lessons from her time as Red Bull’s CMO, including the high-stakes Stratos Project, Taylor reveals how she identified what was holding Zevia back and charted a bold new course for growth.

• (00:00) - Intro
• (00:51) - Welcome Amy
• (01:32) - What were your top priorities when you took over at Zevia?
• (04:14) - What ways of thinking consistently help you make tough calls?
• (06:08) - How do you make sure your decisions align with your financial objectives?
• (08:13) - What pivotal decisions did you have to make as part of the Red Bull Stratos team?
• (11:44) - How has your approach to making high stakes decisions changed?
• (13:53) - Thanks & Outro