Change is coming to the cycling industry, but are we truly listening?

In this powerful live recording, Ride to Success brings together three women driving systemic transformation across the global cycling ecosystem.

Angela Craft Williams (Global Talent & Inclusion Leader at SRAM) shares insights on Women in Leadership and how intentional inclusion can create lasting cultural change.

Dr. Fiona Spotswood (University of Bristol) explores Media Representation and Visibility, revealing how storytelling shapes who feels welcome in cycling culture.

Claudia Glass (Founder & CEO, Swijin’) discusses Inclusive Product Development and the power of designing with — not for — women.

Together, they unpack what it will take to build a more inclusive future across Cultural Ecosystems and Systemic Change, asking the question: What will progress look like by 2026 and beyond?

Whether you’re a cyclist, leader, or changemaker, this conversation will leave you inspired to rethink how equity, design, and visibility can reshape the sport we love.

Key Topics:

• Women in Cycling and Leadership

• Intentional Inclusion Strategies

• Media Representation and Visibility

• Inclusive Product Development

• Cultural Ecosystems and Systemic Change

• The Future of Cycling: 2026 and Beyond

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