Looking Ahead: How Cassondra Spring and Liv Cycling Are Shaping Women's Cycling

Cassondra's vision for the future of Liv Cycling and women's cycling is ambitious and inspiring. She envisions a more inclusive future where cyclists of all backgrounds feel welcomed and supported. Liv Cycling's grassroots programs, ambassador initiatives, and high-profile partnerships like the Tour de France Femmes avec Zwift are all steps towards this goal.

Cassondra Spring's leadership at Liv Cycling is a testament to the power of passion, community, and strategic vision. Her work is shaping a more inclusive and supportive future for women's cycling, one pedal stroke at a time.

As the Tour de France Femmes avec Zwift continues to grow in prominence, the world will see the extraordinary impact of Liv Cycling's mission and Cassondra's dedication.

Creating an Inclusive Community

Cassondra's personal passion for cycling is deeply intertwined with Liv Cycling's mission to welcome more women and girls into the sport. "I believe that anybody that wants to bike belongs," she stated. Her journey into cycling began in Steamboat Springs, Colorado, where she found a supportive community through local races. This sense of belonging and support has driven her to create similar opportunities for others through Liv Cycling.

As a leader, Cassondra practices strengths-based and servant leadership, focusing on empowering her team and clearing paths for their visibility. She is also an active mentor, participating in programs like Uplift and the Futurist Project. Cassondra believes in the power of mentorship to overcome mentees' challenges like imposter syndrome and to support women in achieving their highest potential.

Liv Cycling fosters a supportive community by partnering with local ambassadors worldwide. These ambassadors organize clinics, rides, and events to engage women at all skill levels. Whether it's gravel riding in Poland or building cycling communities in China, Liv's global ambassador program ensures that women everywhere feel welcomed and supported in their cycling journeys.

Cassondra's approach to building partnerships within the cycling industry is intentional and strategic. She emphasized the importance of working with community catalysts like Ayesha McGowan, member of the Black Foxes, who advocates for more people of color and women of color in the sport. By supporting these champions, Liv Cycling amplifies their impact and drives meaningful change.

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