GUESTS: Oz Choudhri, Enterprise Mobility and Oliver Mackprang, MILES Mobility ABOUT THIS EPISODE As regular listeners know, RIDE is not an automotive podcast. However, this episode is all about cars. We all know the story: despite growing congestion on our roads, cars spend something like 95% of the day parked. They’re also expensive to run and own. Indeed, for many people a car is famously the second-largest financial commitment after their house or home. So what if we could use cars wh...
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GUESTS: Oz Choudhri, Enterprise Mobility and Oliver Mackprang, MILES Mobility ABOUT THIS EPISODE As regular listeners know, RIDE is not an automotive podcast. However, this episode is all about cars. We all know the story: despite growing congestion on our roads, cars spend something like 95% of the day parked. They’re also expensive to run and own. Indeed, for many people a car is famously the second-largest financial commitment after their house or home. So what if we could use cars wh...
Episode 24: From Top Gear to TikTok: Keeping mobility brands relevant
Ride: The Urban Mobility Podcast
1 hour 6 minutes
3 years ago
Episode 24: From Top Gear to TikTok: Keeping mobility brands relevant
GUESTS: Andy Wilman, The Grand Tour; Scott Mansell, Driver61; Mat Watson, Carwow; Jack Carter, TikTok ABOUT THIS EPISODE In 2015, Top Gear was one of the most successful British television exports, YouTube seemed young and inexperienced, at just ten years old, and TikTok hadn’t even been released. Seven years later, the media landscape looks very different, creating a new challenge for automakers and other providers of mobility: how can they best promote their products and grow or maintain...
Ride: The Urban Mobility Podcast
GUESTS: Oz Choudhri, Enterprise Mobility and Oliver Mackprang, MILES Mobility ABOUT THIS EPISODE As regular listeners know, RIDE is not an automotive podcast. However, this episode is all about cars. We all know the story: despite growing congestion on our roads, cars spend something like 95% of the day parked. They’re also expensive to run and own. Indeed, for many people a car is famously the second-largest financial commitment after their house or home. So what if we could use cars wh...
