The money is already here—so why are the rules still stuck in limbo? We sit down with Tom Dieters to map how NIL evolved from booster-led collectives into university-controlled revenue sharing after House v. NCAA, and what that shift means for athletes across every sport. From donor intent getting sidelined by caps to student fees propping up compensation, we confront the uncomfortable question: if this is now a professional marketplace, who should set the rules and who should be accountable?...