What does it really take to get a brand into Target—and survive the shelf space? OR what happens when you decide to leave the shelves because it's hurting your business. In this episode, Marty McDonald, founder of Boss Women Media and creator of L. Olivia, breaks down the raw truth behind building a brand at the intersection of motherhood, representation, and retail. From cold pitching buyers to financing purchase orders and moving 100,000 units, Marty shares the emotional and financial costs behind building a product line for big-box shelves—and what she’s learned about asking boldly, building with purpose, and serving a powerful community along the way.