What do you call it when you’re the golden girl of PR, pulling six figures by 25, then throw it all away for a side hustle that flops for five years before finally hitting gold? We call it a Rich Bish move.
In this episode of The Rich Bitch Era, Kristie X Ord takes the host seat and gets Jessica Zalums to spill on:
Leaving a corporate career everyone else thought was “the dream”
The ego bruises and identity crisis that come with starting over
Why 10K engaged followers beat 100K dead ones any day
Why she ditched coaching for a model that actually rewards impact
The power of focusing on one thing (instead of being the “7 income streams” girlboss cliché)
It’s raw. It’s real. It’s for every woman who secretly wants to burn her career plan and build something better.If you’re ready to trade performative success for real freedom — press play now!
Episode Highlights:
00:00 – Why Jess swapped a solo episode for a chat with Kristie
01:00 – The six-figure PR career Jess walked away from
04:55 – How loyalty + relationships became her biggest asset
08:00 – The competition and burnout of agency life
11:48 – The “ego death” of leaving success behind
13:50 – Realizing corporate wasn’t the dream she thought
16:58 – Family fears, colleague whispers & self-doubt
20:14 – Why a viral Instagram post = zero sales
22:42 – The truth about imposter syndrome
24:53 – Building a brand by being unapologetically herself
28:51 – The coaching experiment — and the problem with linear models
31:56 – Leveraged business vs. coaching: the truth about freedom
39:30 – Why “7 streams of income” will slow you down
42:22 – Reclaiming focus, momentum, and leadership
46:12 – Magnetize + Rich Bish Academy invitationsY
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